Effective March 3, Verizon Wireless will activate a new commercial long code fee structure. 10 Digit Long Codes (10DLC) A2P (Application to Person) messaging costs will increase.
A pass through fee of $0.0025 per mobile terminated SMS message and $0.005 per mobile terminated MMS message will be added. thinQ will pass this fee through to our partners at no markup. We believe other carriers will add a similar fee to their messaging soon. We will notify you when this occurs, and update our thinQ Long Code Text Messaging | Surcharge & Fee Structure page.
Verizon has developed their A2P solution to enable 10DLC traffic while protecting end users against undesirable commercial messages. To increase deliverability and avoid blocking, ensure that your traffic complies with CTIA's Messaging Principles and Best Practices.
Frequently Asked Questions (FAQ)
What does 10DLC mean?
10DLC means 10 Digit Long Codes, allowing for A2P (Application to Person) traffic to be delivered through long code numbers to Verizon's network.
Do I need to do anything?
There are no required changes needed on your end. This change only affects cost and delivery quality for long code SMS/MMS.
Does this fee apply to inbound as well as outbound messages?
This fee does not apply to inbound messages to your numbers. The new fee only applies to outbound messages sent over long code phone numbers.
When will the new surcharges go into effect, and will it apply only to messages sent from the start date forward?
Effective March 3, 2020, Verizon will start the implementation of these pass through fees. The fee applies to all messages sent from this starting date and beyond.
I have a different question?
thinQ values our partnership. If you have any additional questions, please reach out to your customer success specialist:
Phone: (919) 890-0000, option 1